XSpark — The AI Platform for Creating Online Ad Videos with AI Models
Creating ad videos with celebrity-like models used to require model contracts and studio shoots. XSpark changes that. You pick an AI model from the marketplace — or register a real person as one — then generate an ad video with a product image and a single line of script.
What Is XSpark?
XSpark (dev.xspark.ai) is a platform that connects a model marketplace with AI ad video creation.
It supports two model types:
Real-person models: Actual people register their face and persona. When an advertiser selects them and creates a video, the platform handles the contract terms and model fee automatically.
AI models: Virtual characters provided by the platform. No contract needed — use them right away.
The current marketplace includes AI models such as Junseo, Jinwoo, Annie, Tia, Ellie, and Jess.
The Marketplace — The Core of the Platform
The marketplace is the most important element of XSpark.
For advertisers, it's where you choose a model that fits your brand's vibe. Filter by tier, category, or tag, or search by name.
For model registrants, it's a passive income channel. Everyday people with an appealing look or persona can register, and earn every time their likeness is used in an ad.
Three Ways to Create Ad Videos
1. XSpark Live — Lip-sync video from a single script
The most direct way to make an ad.
Select a persona — choose a model from the marketplace.
Add your product — upload a product image; AI composites it naturally into the model's hands.
Enter your script — type the lines you want the model to say.
Generate — AI produces a lip-sync video automatically.
Two creation modes are supported:
AI Support Mode: AI suggests a script based on your product and ad type, then guides you step by step.
Template Mode: Pick a finished ad format and only swap in your product image and text.
Subtitle style is also configurable. The finished video is ready to use as an SNS ad or on a product page.
2. XSpark Viral — Swap your model into any video
This mode puts an AI model into an existing video or viral template to produce new content. Three steps:
Choose a viral template — dance, walk, pose, and 10+ other styles
Select an image — use a default backdrop or upload your own
Generate the video — AI composites the chosen model into the template
Best for vertical short-form content (TikTok, Instagram Reels). Use it to swap the model in an existing campaign, or put your brand's face on a trending viral format.
3. XSpark Premier — Polished multi-cut ads
For more sophisticated, longer ads than Live or Viral. A four-step wizard guides you through:
Select performer — choose from 12+ models in the marketplace
Basic info — enter product name, brand, and key message
Choose format — number of cuts, aspect ratio (e.g., 16:9, 3-cut)
Choose style — Energetic / Warm / Luxury / Friendly
The result is a polished ~15-second ad video. Generate multiple styles at once for A/B testing.
Template Ads — Fast Start by Industry
If you're new to ad creation or need results quickly, Template Ads is the fastest path. Over 20 templates are available — Smartwatch Lifestyle, IT Unboxing Review, Beauty Device, Fashion Unboxing, Jewelry Focus, Home Appliance Before/After, and more. Filter by industry, goal, and tone.
Register as an AI Model and Earn
XSpark isn't just for advertisers. You can register as a model and earn from it.
Register your face and persona as an XSpark model.
Every time an advertiser selects your model and creates an ad, you earn.
Set your own terms — allowed industries, usage scope — to keep control.
Register once, and income accumulates automatically whenever your model is used in production.
When to Use XSpark
Small business owners — produce a 15-second ad without shoots or editing
Marketers — generate multiple ad variations across models and styles from a single product
Influencers and everyday people — register your face as an AI ad model to earn passively
Startups — produce app or service promo videos quickly and cheaply
Tools Summary
XSpark Marketplace — search and select AI models; register and lease real-person models
XSpark Live — script-based lip-sync ad video
XSpark Viral — template-based short-form video
XSpark Premier — multi-cut polished ad video
Template Ads — turnkey templates by industry