You have product photos, but no model shots. Hiring a model is costly, and self-producing a shoot requires equipment and time. XBRUSH's Reference Image feature in Image Generation lets you upload your product photo and a model reference, then generate professional ad shots that combine both.
Step 1: Prepare Product and Model Reference Photos
You need two types of references:
- Product photo — A clear frontal shot showing the label, or an existing model-with-product photo
- Model reference — 1–2 photos capturing the mood, pose, and background you want
Here we used a model in a white halterneck dress holding a serum, and a green-background skincare model photo.
Step 2: Generate Model Shots with XBRUSH Image Generation
Open Image Generation in XBRUSH and upload your reference photos. Then describe the scene in the prompt.
Prompt example: "beauty model holding a skincare tube with colorful citrus label, white halterneck dress, natural light, clean background"
The result preserves the reference mood and pose while naturally incorporating the product. Below is the output using the white dress model reference with a new product label applied.
You can also generate a completely different AI model appearance. Swap the reference or add keywords like "outdoor street background, casual style" to the prompt.
Step 3: Generate a Two-Model Scene
Register two or more reference images to generate scenes with two models together.
Prompt example: "two people showing the product together in one image"
XBRUSH incorporates the feel of both references into a single image where two models naturally present the product together.
Usage Tips
- Marketplace hero images: A model-held product photo drives more clicks than a plain product shot
- Instagram ads: Two-model images look like natural usage moments
- Product label A/B testing: Create model shots for different label designs and compare results
Features Used
- XBRUSH Image Generation — generate new model shots from text prompt + references
- Reference Image — use existing product/model photos as visual guides
- Multi-reference — register 2+ images to generate multi-model scenes
Frequently Asked Questions
Can I create model ad shots with just a product photo?
Yes. In XBRUSH Image Generation, register your product photo and a model reference photo together as reference images. The AI combines both to generate a model holding your product — no model hire needed.
Does the AI copy the reference model's face exactly?
No. XBRUSH uses the reference image's mood, pose, and background style as guidance — it does not copy faces. The result is a newly generated AI model.
What happens when I register multiple reference images?
Multiple references let the AI blend characteristics from each. With two model references, you can generate a scene with two models presenting the product together.
Can I swap just the product in an existing model shot?
Yes. Upload the existing model photo as a reference, add the new product photo, and include a product-swap instruction in your prompt. The result keeps the same background and pose with the product swapped.