XBRUSH Ad Studio Talk-to-You creates lip-sync ad videos where an AI model speaks directly about your product. The model is ready. All that's left is the script. The success of a video depends not on the model's appearance, but on what it says.
3 Script Patterns That Drive Conversions
Pattern 1: Problem → Empathy → Solution
This is the most proven ad script structure. Lead with a problem your viewer can relate to, then have the AI model present the solution directly.
Structure:
[Problem] "Have you ever struggled with ○○?"
[Empathy] "I've been there. / A lot of people feel the same way."
[Solution] "But then I tried this, and it was different."
[CTA] "Check it out for yourself."Example (skincare product):
"If you have dry skin and still feel tight two hours after applying moisturizer — I know that feeling. I used to feel it too. But since I started using this serum, my skin stays hydrated all day. Try a 3-day sample today."
Pattern 2: Build Trust with Numbers
Specific numbers hit harder than abstract adjectives.
Structure:
[Number] "In just ○ days / ○% off / ○ out of ○ people"
[Result] What actually changed
[Urgency] "Only today / Until Sunday / First ○ customers"Example (café drink):
"68% repurchase rate in the first two weeks. Less sweet, full of natural fruit flavor. Come try one for yourself — 1+1 this weekend only."
Tips for using numbers:
- A specific dollar amount often feels more tangible than a percentage discount
- "8 out of 10 customers" sounds more concrete than "most of our customers"
- Use real data: days since launch, units sold, number of reviews
Pattern 3: Emotional Storytelling
Paint the scene and the feeling before mentioning the product. This works especially well for gifts, children's items, and pet products.
Structure:
[Scene] "When I got home from work / When my kid first saw this"
[Feeling] The emotion in that moment
[Product tie-in] Why this product makes that moment specialExample (handmade cushion):
"When my child came back from preschool and saw this cushion for the first time, their eyes went wide. When I said I picked it out myself, they wouldn't let it go. Find a gift from your own hands — right here."
Practical Scripting Guide
Target Length: 15–30 Seconds
Recommended script length by platform:
| Platform | Recommended Length | Script Length |
|---|---|---|
| Instagram Reels | 15–30 sec | 100–150 characters |
| YouTube Shorts | 30–60 sec | 150–250 characters |
| KakaoTalk Ads | 15 sec | 80–120 characters |
| Facebook Feed | 30 sec | 120–180 characters |
If you can't communicate the core message in 15 seconds, rewrite the script. Shorter Talk-to-You videos hold attention better.
Write Like You Talk
An ad script isn't meant to be read — it's meant to be heard. Write in spoken language so the AI model sounds natural.
| ❌ Avoid | ✅ Use Instead |
|---|---|
| "This product contains ○○ and is formulated to..." | "This has ○○ in it" |
| "Exclusively designed limited-time promotion" | "Special price this week only" |
| "According to our customer satisfaction survey" | "A lot of people end up ordering again" |
One CTA at the End
Keep the call-to-action to one. Saying both "order now" and "click the profile link" at the same time dilutes both.
- "Tap the link to get it today"
- "Check the discount price now"
- "If you want to try it this week, it's right here"
How to Use XBRUSH Talk-to-You
- Go to [Ad Studio] → [Talk-to-You]
- Choose an AI model (gender, vibe)
- Enter your script using one of the patterns above
- Preview the AI model speaking
- Add a background or product image
- Generate the video → Download
Frequently Asked Questions
Do I need to include the brand name or price in the script?
Not necessarily. Scripts focused on solving a problem often drive more clicks than those leading with brand names. Revealing the price on the landing page instead of the video is also a valid strategy.
Can I create multiple versions with the same script?
Yes. You can use the same script with different AI models to create multiple variations for A/B testing.
Can Talk-to-You videos be used directly as ad creatives?
Yes. Generated videos can be used directly as ad creatives on Instagram, Facebook, KakaoTalk, and other major platforms.
What is the ideal script length for a Talk-to-You video?
For Instagram Reels, 15–30 seconds is ideal, which corresponds to roughly 50–80 characters in Korean or 100–150 in English. If you can't communicate the core message in 15 seconds, tighten the script.